What Is a CRM and How Can my Organization Benefit from one?

These days, app stores constitute the main market to publish new digital products. Almost everyone owns a smartphone nowadays and these are generally used more often than computers. This is the main reason why you should consider facilitating mobile access for your current and new customers and/or clients to your organization

Due to the fast progress in technology - a mobile application can be coded in multiple ways now. The most commonly used codes are the native programming languages of the operating systems: Swift or C for iOS, and Java for Android. When building an app in one of those native languages - a native application - you can easily make use of multiple native functionalities of those devices. However, the downside of a native applications are the costs, because in order to cater to both the iOS and the Android market, a separate application must be built for each operating system.

The best way to prevent these extra costs is to develop a “web-based” or “hybrid” application instead. With new extensive web technologies such as React Native or Ionic framework, applications can be built for multiple operating systems with just one codebase.

These days, digital marketing is one of the primary tools of any marketing department. Digital marketers study what web visitors are looking for so their website can be used to target the right personas. In order to do this, the website will be oriented toward these personas, which draws them in via Google and other marketing avenues.

In this orientation, the website’s layout is designed to address these personas and convince them of the brand’s ethos. Subsequently, in order to stimulate them to try the brand products and/or services, the “Add to cart” and “Info” buttons are enlarged or made prominently visible otherwise. These little design tweaks help to convert web visitors into actual customers / clients.

In order to achieve conversions, you should always take an individual approach. Each organization has its own goals, which means that the ways to engage visitors vary from website to website. Methods to stimulate visitor engagement include: offering a free product, offering a free download, asking to call visitors back, collecting contact information, and offering a demo or a trial. All this helps to start engaging with potential customers. During this engagement you can accumulate information about what they are interested in, so you can later approach them with this individually.

Let Rocket Minds develop your conversion oriented webshop.

Ordering your own webshop is about getting results. If you open your own webshop, this is of course to generate sales. The product impressions are important, but it is far more important that your visitors actually make their purchases on your webshop. In order to achieve this, it is essential that visitors are subtly guided through the online shopping space, that they can ask questions, and that they are eventually stimulated to make a purchase. Succeeding in this process is where conversion oriented web design comes into play.

By advertising with Google Ads, you can draw attention to your online platform in Google. Based on your objectives, we will perfrom a search engine analysis in order to define the marketing campaign that will yield the best results for you.

Of course, everyone can make a Google AdWords campaign by himself as well. The idea behind outsourcing it, however, is that the campaign is optimized by having professionals managing it. In the end, this will bring your Cost per Click (CPC) down while your sales go up, leaving you with more time and net profit in the end than when you would manage your own campaign.

Adwords = Strategy = Experimentation. The biggest AdWords profits come through fundamental shifts in tactics. Everybody follows the same rules for Google, which is why the single most important AdWords activity is the one no one is talking about - constant R&D and experimentation.

There’s more to the development of a professional webshop than a WordPress (or a custom CMS) integration and the creation of a conversion oriented design. If visitors go through all of the shopping steps, they have to be able to make the actual purchase of course. This is where the integration of a payment system comes into play. In addition to facilitating direct online payments, a well-functioning payment system also fosters customer trust.

A website has to keep up with the times. These days, websites aren’t exclusively visited by PCs or laptops anymore. Visitors come from tablets, smartphones, and all kinds of other mobile devices. All of those have a different size, which causes websites to be displayed differently on each different device. Sometimes, a web design gets scrambled in this process, which is of course not desirable.

Because of the vast development of mobile devices, the last years have made responsive web design a core concept in the internetworld. Its significance is huge, because people increasingly visit websites via (small) mobile devices. Simultaneously, computer and television screens are generally increasing in size. Thus, in their design of a website, designers cannot just keep standard screen resolutions in mind, but have to create designs that are responsive to each type of screen.

Technical optimization is often a neglected element within SEO. Yet, just like any other element, it aids the Google indexing, and thus visibility, of your website.