UI (User Interface) Design represents the graphical side of the project. This design is based on the sketches that are made at the begin stage of website development and the technical requirements. The UI development stage includes deciding on whether to include animations, or video-backgrounds, and choosing a unique layout in order to stand out. Thus, UI covers all graphical elements that move the development project to the next level.
UX (User Experience)design is the more analytical and technical part of website development. It involves the process of improving the convenience and hence the pleasure provided by navigating through the website. In effect, the interaction of your customers with your product will become a satisfying experience, which in turn will inspire customer loyalty.
Interaction design helps assuring high-level usability for your website or application. This design covers all dynamic elements of your website like links, buttons, and forms, and takes care of all the actions that have to follow them.
The main output of an interaction design is the sitemap
Why is this step needed?
This step assures a user-friendly process of registering, ordering, contacting, and finding new information about your company. An unclear or ill-functioning website will annoy your potential customers or clients. In effect, this negative experience will be associated to your brand. Giving this step the time it needs to make browsing your website a pleasurable experience will thus lead to an increase of sales.