Go back to blog

How do I create the best meta titles for my webpages?

How do I create the best meta titles for my webpages?

Your “meta title” or “title tag” is your webpage’s clickable headline that search engines display in their results list. In addition, the words of your meta title appear in your visitor’s browser tab. Meta titles offer search engine users information about your webpage, and search engines use them to parse whether a webpage is relevant to a search request.

Together with “meta descriptions,” meta tags such as meta titles influence your search engine ranking, and thus the Search Engine Optimization (SEO) of your website. Since a title tag should explain what a specific webpage is about, search engines such as Google compare your title tag to the corresponding webpage content in order to determine whether your website belongs in the search results list.

WordPress meta titles

If your website is built with the WordPress CMS, you can make use of the plugin Yoast SEO for all your meta titles. With this plugin you can easily create a personalized title for all of your individual webpages.