Conversion optimization is geared toward turning your website visitors into customers or clients. What happens when a visitor arrives on your website, via a Google search for example? This is the playing field of conversion optimization specialists. The goal, of course, is that your visitors actually order your products or services once they have arrived on your website. At Rocket Minds we can help you both in attracting visitors via search engines such as Google (SEO) and with converting these visitors into paying customers or clients.
Conversion oriented design
Rocket Minds can support you in this entire process. When your website is designed well, your visitors will be invited to act, and hence be stimulated to make their purchases. We can do the research in this area and help to develop a conversion optimized web design.
Converting your visitors
Which design methods lead to conversion optimization? The most effective instruments are landing pages, for these can be optimally designed without influencing the design of the main website. In addition, your web pages have to contain Call To Actions (CTAs) that facilitate immediate visitor interactions, such as making purchases, requesting a quotation, or signing up for your newsletter. Furthermore, the page must look trustworthy, be accessible, and exude clarity. All these elements together form one whole, namely the conversion optimization of your website.
Conversion oriented webshop
Let Rocket Minds develop your conversion oriented webshop.
Ordering your own webshop is about getting results. If you open your own webshop, this is of course to generate sales. The product impressions are important, but it is far more important that your visitors actually make their purchases on your webshop. In order to achieve this, it is essential that visitors are subtly guided through the online shopping space, that they can ask questions, and that they are eventually stimulated to make a purchase. Succeeding in this process is where conversion oriented web design comes into play.
Converting website visitors into customers
After visitors have entered your website, they have to be converted into leads or customers of course. That’s why Rocket Minds always creates conversion oriented web designs. These are oriented toward a clear goal and contain tactical implementations of buttons, content, and other functionalities.
Visibility in Google
In order to generate revenue, your website first needs to get relevant visitors. In this, your website’s visibility in Google is essential. That’s why at Rocket Minds we always deliver 100% technically SEO optimized websites and offer elaborate SEO advice before the website goes live.
Content optimization is an important aspect of the SEO (Search Engine Optimization) of your website. It is the longest lasting aspect, for in order to keep your website relevant, you have to keep adding new optimized content to your website. Google always checks the speed and other technical aspects of your website, but for Google - and for your visitors of course - it is also important to find interesting and relevant content on your website. Content includes text and titles, but also images and other media files, which should all have a certain description, frequency of keywords, size, etc. in order to be optimized for Google.
Google offers a lot of tools to help you analyze and improve your current situation. Google Analytics and Google Tag Manager allow you to track the activity of your visitors and see how they perform during your marketing campaigns. We also advise innovative tools such as HotJar, which allows you to see how visitors navigate your website.
In addition, you can create and submit your sitemap and robots.txt files with Google Search Console. This helps Google to faster index your website’s pages. Hence, for the best results, you should always keep these integrations up to date.
Finally, listing your website in Google Business and Google Maps are simple but effective ways to improve your website’s findability. Your website’s Google registration increases your credibility and provides visitors with information, such as your area of expertise, opening times and reviews.
Technical SEO (Search Engine Optimization)
Technical optimization is often a neglected element within SEO. Yet, just like any other element, it aids the Google indexing, and thus visibility, of your website.
Google AdWords Campaigns
By advertising with Google Ads, you can draw attention to your online platform in Google. Based on your objectives, we will perfrom a search engine analysis in order to define the marketing campaign that will yield the best results for you.
Of course, everyone can make a Google AdWords campaign by himself as well. The idea behind outsourcing it, however, is that the campaign is optimized by having professionals managing it. In the end, this will bring your Cost per Click (CPC) down while your sales go up, leaving you with more time and net profit in the end than when you would manage your own campaign.
Adwords = Strategy = Experimentation. The biggest AdWords profits come through fundamental shifts in tactics. Everybody follows the same rules for Google, which is why the single most important AdWords activity is the one no one is talking about - constant R&D and experimentation.