Typography Use in Web design: 10 Beautiful Typography Websites.

Typography is the art and technique behind the arrangement of letters, words, numbers, and other symbols. Its purpose is to make them legible, readable, and above all – in web design – appealing when displayed.

Although typography might be one of the more challenging skills to excel in when it comes to web design and development, mastering it might prove more valuable – see the examples underneath – than one would expect. Sadly, this complex multilayered art form requires that extra time that never seems to be available in the IT world. Furthermore, many people don’t see typography's relation to their company’s profit and hence do not want to put in the time and money for this “extra” layer to their website.

Throughout this article, we'll show you some impressive typographic uses on websites – enjoy!

Nicoleta Stati

The right use of typography, however, can have a significant impact and makes a website captivating and intriguing to its visitors. Furthermore, effective use of typography exudes the sensation of a true artist at work.

If you want to go beyond a simply informative or functional website, typography – as used on the websites of this article – invites your visitors to experience your website much like walking through a museum filled with aesthetic architecture. In effect, this experience will be associated with your brand and ensures that it stands out from the competition.

Granted, one should always keep the main function of their website in mind. If the website is mainly geared towards simply having an online presence or the selling of products, a functional and clear approach should be maintained. A simple landing page with attention to overall design would serve the former approach well, while the latter would suffice with a clearly categorized webshop that features accurate product descriptions and pictures.

However, when the competition is fierce, for example, you may be willing to invest a bit (or much) more into the company’s website. And if you want to make sure that the website stands out from others, significant attention should be paid to the designing and developing the website’s typography. This devotion to the branding of your products will not only pay off in brand awareness, it will also make you a proud website owner!

Besides impressing potential customers, clients, and our designing peers, typography can also play a significant role in sparking interest for a specific cause. In this, a subject or topic that is perhaps marginalized or stigmatized in society – or a particular community – could be alleviated from this by demanding serious attention. The websites below are great examples of causes that benefit from the extra interest that typography encourages.

Besides impressing potential customers, clients, and designers, typography can also play a significant role in sparking interest for a specific cause. In this, a subject or topic that is perhaps marginalized or stigmatized in society – or a particular community – could be alleviated from this by demanding serious attention.

The websites below are great examples of causes that benefit from the extra interest that typography encourages.

It remains important to consider whether your website needs – or will actually benefit from – enhanced typography. In essence, typography doesn’t have to be elaborate or extravagant; sometimes a few small nuances can already give that satisfying feeling of navigating through a well-designed website. Thus, always make sure that the typography matches the overall style that you want your company to express.

The typography that characterizes your website, in effect, will become part of your house style and can be featured on other branded items, such as flyers, headers, office supplies, and uniforms.

At Rocket Minds, we are always keen on brainstorming together to find the best typographic design to match your style. Would you like an impression or discuss the possibilities for your website or application – contact us for a free intro meeting or leave your contact details below so we can call you back.