Choosing the perfect domain name is not an easy job; however, it will be a critically important element of your website. The perfect choice can aid in bouncing the website quickly to the status of a “well-known” domain brand, while a less effective choice can make the website drop somewhere to the bottom of the digital world.
Here are 7 steps that can help you to make a better choice for the domain name of your website:
- The first step would be to get a comprehensive understanding what your brand is doing, or what you want it to do. Consequently, the domain name can be linked to the idea that your brand should convey brand. This will still be a broad decision, but it can represent the first filter in the pursuit of the perfect domain name
- Consider the keywords that represent your business. These are similar to the tags you would use in social media to link to your company. This does not have to be a core-factor, but it can definitely help to generate new ideas for your domain name.
- By composing your domain name of too many common words you risk getting lost in the long list of similar domain names.
- Try to find a combination that is easy to remember, either visually or acoustic. Together with step 4, this will help to prevent that your web visitors confuse your domain name for another one.
- Spend some time to check how your domain name will sound in different languages like English, French, German, and Spanish and analyze if it has the same effect that you want it to have. If it is an English domain name, make sure that it is easy to read for your local visitors as well
- Do not forget to consider the geographical location of your business. For example, if your website represents a restaurant, you might consider adding the name of the city to the domain name.
- Finally, decide on the extension that you want to purchase. These days, there are a lot of extensions for Top Level Domains available.
Here you can find a full list of the domains currently available
Try to avoid double domains like yourdomain.free.com. Having a double domain will save you only a couple of euros, but you will miss out on many of clients.
Domain extension options
- Local domain extension (.NL) – mostly used for local businesses
- International domain extensions (.COM, .NET, .ORG, .INFO, .EU) – used for businesses that focus on the international market. You can also purchase the full package of international domain names and set up a redirect-policy.
- Particular domain extensions (.SHOP, .FOOD, .GALLERY, .MAIL, .TECH) – used to emphasize the activity field of your business.
- Innovation focus extensions (.IO) – used primarily by IT Startups.