Although the technical part of SEO forms the foundation, most IT engineers simply forget or don’t pay attention to this. This is not surprising, of course, because brand awareness has always been the domain of marketers. However, technical SEO is not very complex and by keeping a few things in mind, you can easily improve the SEO score of your website and/or application. While there are various other aspects of SEO, here’s the 10 most important technical procedures that will help you on your way:
It’s crucial for SEO that your most important website or application pages are easy to reach. Thus, in order to reach the information that is essential for your users, they should never have to take more than 3 actions to reach it. As a bonus, this structure won’t just improve your SEO score, but it will also facilitate a pleasant UX (User Experience) of your product.
Instead of being a random or cryptic collection of words, letters, and numbers, it’s better to clearly describe a page’s content in the URL part that comes after your website name. For example, the webpage that contains information of our free SEO scan is aptly named: https://rminds.nl/en/lp/scan-your-website-seo-score-for-free. This way, not just search engines will be able to easily read your URL structures, but also the people that you share your URL links with will immediately see what you are sending to them.
We understand that some pages require more code than others. However, in order to improve your SEO scores, it’s best to keep the size of your HTML pages under 200.000. This way, your pages will load faster, which is not just preferred by search engines but basically by every internet user. If a page does tend to get above the 200.000 mark, consider splitting it up and writing it into 2 smaller pages.
It turns out that single JS and CSS files load faster than having multiple smaller ones. Thus, for the same reason as point #3 specifies, it’s better to not split your CSS and JS files so your website’s loading time can effectively compete for the highest search engine rankings.
Minifiers help you to make the size of your original codes smaller. They remove characters that are not really necessary, such as new lines, code comments, white spaces, and so on. As a result, your code will just be one long line, which generally makes code sizes between 10 and 95(!) percent smaller. Besides improving your SEO score, this will also put less workload on your server.
As you might have realized by now, SEO has much to do with the loading speed of your online product. By compressing your text-based files with gzip, you can make your HTMLs up to 10% of their original size.
It is indeed smart to host your CSS and JS files locally, but this does not count for your IMG files. Local images slow down your local server and hence increase the loading times. In order to solve this issue, you can simply store your (larger) image files on a different server.
That temporary cache storage that devices have isn’t there to do nothing. By enabling cache for HTTP headers, webpages and documents that were visited before can be displayed without having to request this from the web server again. In effect, navigating back and forth between pages, viewing-as-source, and saving will all be sped up for your users.
Although it used to be common procedure to store cookie data on your own server, the constantly increasing size of cookies has turned this into a bad tendency for SEO and UX. Thus, in order to optimize your SEO score (and facilitate a smooth UX), simply let your cookies be saved on your users’ own devices.
By attaching all these things to your website and/or application, you will not appear as some random text part as a search result, but as a search result that immediately shows your logo, branding, contact data, and main purpose. Think of this like your business card, but then one that could be presented on the first page of Google’s search results.
In the end, technical SEO all comes down to a clear structure that is easy to read and quick to load. This allows search engines to easily “crawl” through your website and/or application during a search request. In addition, it will please your users, for their experience of your product will be smooth and they will have plenty of indications on what it is that you do and where on the web they are currently at.
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