What Are the Costs for Making a Website?

If you have a look at various web designers, then you’ll notice right away that their prices can vary enormously.

Whereas some freelancers already offer a website for a few hundred euros, others easily ask thousands of euros. At first glance this might appear excessive, but you have to keep in mind that a good web design can exponentially boost your marketing, especially if you already have a working product and/or customer base. Because your web design determines the first impression, user friendliness, and conversion rate of your website, it can increase the yield of every marketing activity.

Cheap websites

Yet, it is possible to make a website for a few hundred euros. Our cheapest option at Rocket Minds, the Basic Website, already starts at €500. What makes this website option so cheap is a template design, no CMS, only 1 design revision round and no extra functionalities, integrations, and SEO services. However, a template design is available to anyone and without a CMS you cannot easily add or change your content. However, this is a perfect option if you want a relatively good website in a short time.

CMS and extra functionalities

Do you want to have a WordPress CMS (Content Management System), then the price starts €300 higher, and do you also want a personalized design, SEO services, and a few modules integrated, then you’re already starting at €1450. If you want that your website contains retail functions, the price starts at €1200, and if you want personalized functionalities then the price raises depending on the complexity of your wishes. All these differences depend on the basic functionalities of your website and whether your web design is selected or created.

Visitor experience

The big difference after that comes from the professionality, user friendliness, technical quality, and creativity of your website, and the expertise, support, and amount of employees of the web design agency. But, as website requestor you primarily want that your website does what you buy it for – sell, convince, inform. In this, it is not about what you or the designer think or like, but what your visitors experience: whether they navigate your website easily, know what you offer, and understand how they can get this.

Conversion oriented design

In order to satisfy your visitors, it is important that you invest in user friendliness, technical quality, and expertise. These elements combined ensure that you attract visitors to your website (SEO) and that they’ll become actual customers and/or clients (conversion). So, for a good – and not just a pretty – website, you pay for the time that it costs to be able to realize your (organization) goals via an online platform.

Cost factors of a good website

So, is it important that people find your website, are convinced by your branding, and become new customers and/or clients? Then you’ll be smart to invest in a conversion oriented design and a good website foundation on which you can continue building over the years that it serves you. The costs to achieve this come forth from the following steps:

Only then the actual design process starts:

Then there are potential costs for making photos, marketing (e.g. SEO, AdWords, landing pages, e-mail advertising) and we always have our own marketing and administration costs, of course. The price of your website will thus be determined by all these steps x the hourly rate (depends on your chosen framework and the complexity of your desired functionalities). Hence, good websites can easily cost about €2.500 - €5.000 and complex online platforms even more.

How much should I spend on my website?

In the end it depends on which phase you are in. Did you just start and do you need a website ASAP? Opt then for a Basic WordPress Website so you will be online fast and you can generate further profit by being active with your own content and marketing. Do you already have a product and/or target group and do you want that your website can help realize your (organization) goals? Then don’t save on your website and invest in a web design that supports your marketing and product.

Finally, don’t save too much on your hosting provider, regardless of your goals. This can make the difference between 3 or 1.2 seconds loading time. Moreover, fast websites rank better in Google and are way more user friendly, which will ensure that more people to stay on your website. In addition, you can get a maintenance package to ensure the uptime, back-ups, security, and support of your website at all times.