When you are about to start the development of your website, the first question you should ask yourself is: why do I actually need a website?
The reasons for having a website can be different for everyone, but the following list includes the most common reasons:
- To look more professional
- To start selling online
- In order to overtake a competitor
- Being more competitive (in case companies like yours already have one)
- For marketing purposes
- For blogging
- To serve as your online business card
Depending on this answer, you can choose the right internet strategy for you. For example, your strategy can be focused on exuding a friendly vibe to attract customers or to provide aid for a good cause. Alternatively, a more aggressive approach could be taken in order to challenge your competitors in a serious manner. In addition to the feeling you want your website to convey, a choice has to be made whether the website should be focused on text-content, photos, graphical elements, or a combination of all of these.