When you are about to start developing a website, the first question you should ask yourself is: why do you actually need a website?
The reasons for having a website can be different for everyone, but the following list includes the most common reasons:
- To look more professionals
- To start selling online
- In order to overtake a competitor
- Being more competitive (in case companies like yours already have one)
- Online business card
Depending on this answer, the right internet strategy can be chosen. For example, the strategy can be focused on exuding a friendly vibe to attract customers or provide aid for a good cause. Alternatively, a more aggressive approach could be taken in order to seriously challenge your competitors. In addition to the feeling you want your website to convey, a choice has to be made if the website should be focused on text-content, photos, graphical elements, or a combination of these.