With a blog you can go deeper into subject matter and highlight the more complex aspects of a topic. A well-written blog elicits responses, so if you allow people to respond to your posts you can generate commitment. People are also inclined to share a good article, via social media for example, which increases your brand awareness to a larger audience.
- Allows you to use keywords that improve your search engine visibility (SEO)
- Easy to create and edit within CMS systems
- Offers the opportunity to interact with the target group
- Transfer knowledge about your specializations
- Easy to monitor
- Increases your brand awareness
Blogging is part of a content marketing strategy. We will design a strategic blog plan based on aspects such as your products and/or services, your target group, and your value proposition. Our content marketers will collaborate with you to determine the topics that we are sure that will appeal to your target group. In addition, we will study which moments are most strategic for you to post, and we will share your blogs via social media in order to maximize the reach. Finally, we will analyze which blogs are doing well, which are widely shared, and which blogs elicit responses, and use this information for each subsequent article.
Technical optimization is often a neglected element within SEO. Yet, just like any other element, it aids the Google indexing, and thus visibility, of your website.
We are curious to hear your story! What does your organization do, and what is your mission?
We love to look at how you can achieve (even more) online success, and how we can help you realise this.