How does my website appear higher in the Google search results? That is a question that we often hear. Creating strong external backlinks, also known as “link building,” is one of the elements that helps your website to reach the top positions in Google. But what are the other elements that play a factor in this? Continue reading in order to learn how you can structurally improve your website’s visibility in google.
Writing SEO-friendly content is a job on its own. However, everyone can learn this, as long as first learn the things that you have to keep in mind.
For SEO it is not enough to just provide information-based value. Your content must be nice to read as well, and - more importantly - optimized for visibility by using important keywords.
The more relevant keywords your text contains, the better your website scores when users Google that specific subject.
Before you start writing and using keywords, it is crucial that you start with a keyword analysis. Luckily this is easier than it sounds, for it can be done with free tools such as the Google Planner.
With this tool you can see how often certain keywords are used to search and you will get an overview of related keywords. These related keywords offer new angles and improve your topic’s visibility for various keywords regarding the same subject. If you combine your keyword research with an analysis of your competitors, you can assess which positions in the search result hierarchy are feasible for your website. Keep in mind that the keywords that you use must be related to the content you write on, otherwise you run the risk of being flagged by one of Google’s algorithms.
Technical optimization is often a neglected element within SEO. Yet, just like any other element, it aids the Google indexing, and thus visibility, of your website.
These days, digital marketing is one of the primary tools of any marketing department. Digital marketers study what web visitors are looking for so their website can be used to target the right personas. In order to do this, the website will be oriented toward these personas, which draws them in via Google and other marketing avenues.
In this orientation, the website’s layout is designed to address these personas and convince them of the brand’s ethos. Subsequently, in order to stimulate them to try the brand products and/or services, the “Add to cart” and “Info” buttons are enlarged or made prominently visible otherwise. These little design tweaks help to convert web visitors into actual customers / clients.
In order to achieve conversions, you should always take an individual approach. Each organization has its own goals, which means that the ways to engage visitors vary from website to website. Methods to stimulate visitor engagement include: offering a free product, offering a free download, asking to call visitors back, collecting visitors’ contact information, and offering a demo or a trial. All this helps to start engaging with potential customers. During this engagement you can accumulate information about what they are interested in, so you can later approach them with this individually.
Allereerst achterhalen onze specialisten welke termen uw business kenmerken en waar de pijnpunten van uw potentiële klanten liggen. De zoekvolumes en concurrentie van deze zoektermen worden in kaart gebracht en deze worden zorgvuldig gestructureerd, voor een logische themaverdeling.
By advertising with Google Ads, you can draw attention to your online platform in Google. Based on your objectives, we use SEA (Search Engine Analysis) in order to find out which marketing campaigns will yield you the best results.
Of course, everyone can make a Google AdWords campaign by himself as well. The idea behind outsourcing it, however, is that the campaign becomes optimized by allowing a professional to manage it. In the end, this will bring your Cost per Click (CPC) down while your sales go up, leaving you with more time and net profit in the end than when you would manage your own campaign.
Adwords = Strategy = Experimentation. The biggest AdWords profits come through fundamental shifts in tactics. Everybody follows the same rules for Google, which is why the single most important AdWords activity is the one no one is talking about - constant R&D and experimentation.
We offer various options for Search Engine Optimization and Online Advertisement.
Please select one of the options below or contact us directly for more information.
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We love to look at how you can achieve (even more) online success, and how we can help you realise this.