Website search engine optimization (SEO) and SEA

There are various ways to optimize your website findability in Google.
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How does my website go up in the Google ranking?

How does my website appear higher in the Google search results? That is a question that we often hear. Creating strong external backlinks, also known as “link building,” is one of the elements that helps your website to reach the top positions in Google. But what are the other elements that play a factor in this? Continue reading in order to learn how you can structurally improve your website’s visibility in google.

Technical optimization
The technical optimization of a website is the initial phase that is done in order to assess the project. It includes an SEO Audit and several technical improvements that will give a fast result in the website’s search engine ranking. Technical optimizations include: image and media optimization, reduction of file sizes, and increasing the website’s overall operating speed.
More conversions
This part of the marketing of your website starts in the design phase. In this, it is not only important that your website is easy to navigate, but also to steer how people should interact with it. Depending on your goals (to get more sales, leads or subscribers), we can place different Call to Actions throughout the website.
Content optimization
A long-term optimization process will cover all of the website’s content. Content includes texts, but also titles, images, and videos. During this phase, technical improvements will be made and content will be revised to meet the constantly updating criterias of Google’s algorithms.
Google AdWords
In order to achieve immediate results, only SEO is not enough. Rather, in this case SEO should be combined with Google Advertising. We can conduct your AdWords campaign in order to make sure that it is optimized and you will get the most efficient Cost per Click (CPC) results.

How do I write SEO-friendly texts?

Writing SEO-friendly content is a job on its own. However, everyone can learn this, as long as first learn the things that you have to keep in mind.

For SEO it is not enough to just provide information-based value. Your content must be nice to read as well, and - more importantly - optimized for visibility by using important keywords.

The more relevant keywords your text contains, the better your website scores when users Google that specific subject.

Higher in Google via keyword research and competitor analysis

Before you start writing and using keywords, it is crucial that you start with a keyword analysis. Luckily this is easier than it sounds, for it can be done with free tools such as the Google Planner.

With this tool you can see how often certain keywords are used to search and you will get an overview of related keywords. These related keywords offer new angles and improve your topic’s visibility for various keywords regarding the same subject. If you combine your keyword research with an analysis of your competitors, you can assess which positions in the search result hierarchy are feasible for your website. Keep in mind that the keywords that you use must be related to the content you write on, otherwise you run the risk of being flagged by one of Google’s algorithms.

Technical search engine optimization

Technical optimization is often a neglected element within SEO. Yet, just like any other element, it aids the Google indexing, and thus visibility, of your website.

Conversion-centered designs (CCD)

These days, digital marketing is one of the primary tools of any marketing department. Digital marketers study what web visitors are looking for so their website can be used to target the right personas. In order to do this, the website will be oriented toward these personas, which draws them in via Google and other marketing avenues.

In this orientation, the website’s layout is designed to address these personas and convince them of the brand’s ethos. Subsequently, in order to stimulate them to try the brand products and/or services, the “Add to cart” and “Info” buttons are enlarged or made prominently visible otherwise. These little design tweaks help to convert web visitors into actual customers / clients.

In order to achieve conversions, you should always take an individual approach. Each organization has its own goals, which means that the ways to engage visitors vary from website to website. Methods to stimulate visitor engagement include: offering a free product, offering a free download, asking to call visitors back, collecting visitors’ contact information, and offering a demo or a trial. All this helps to start engaging with potential customers. During this engagement you can accumulate information about what they are interested in, so you can later approach them with this individually.

Call to actions
CTAs (Call to Actions) are instruments that are used to stimulate those visitor engagements. A call to action is an element on the website - a button, a form, or a popup - that offers something to potential customers in order to stimulate them to engage.
Landing paginas
Landing pages perform a role similar to CTAs, but they are more elaborate. Whereas the CTA is one element on a webpage, a landing page is a complete webpage centered on advertising or offering a single product or service. Since landing pages operate separately from the main website, they are often used to individually market certain products or services. This marketing tool works particularly effective in combination with a well-devised Google AdWords campaign, for ads can lead directly to the landing page, which prevents possible distractions from the main website.
Zoekwoordonderzoek en thema indeling

Allereerst achterhalen onze specialisten welke termen uw business kenmerken en waar de pijnpunten van uw potentiële klanten liggen. De zoekvolumes en concurrentie van deze zoektermen worden in kaart gebracht en deze worden zorgvuldig gestructureerd, voor een logische themaverdeling.

Free website scan

Call us on +31 (0)6 156 447 86, mail us at
info@rminds.nl or leave your contact details so we can call you back.

Content optimalisatie

Content optimization is an important aspect of the SEO (Search Engine Optimization) of your website. It is the longest lasting aspect, for in order to keep your website relevant, you have to keep adding new optimized content to your website. Google always checks the speed and other technical aspects of your website, but for Google - and for your visitors of course - it is also important to find interesting and relevant content on your website. Content includes text and titles, but also images and other media files, which should all have a certain description, frequency of keywords, size, etc. in order to be optimized for Google.

Google AdWords Campaigns

By advertising with Google Ads, you can draw attention to your online platform in Google. Based on your objectives, we use SEA (Search Engine Analysis) in order to find out which marketing campaigns will yield you the best results.

Of course, everyone can make a Google AdWords campaign by himself as well. The idea behind outsourcing it, however, is that the campaign becomes optimized by allowing a professional to manage it. In the end, this will bring your Cost per Click (CPC) down while your sales go up, leaving you with more time and net profit in the end than when you would manage your own campaign.

Adwords = Strategy = Experimentation. The biggest AdWords profits come through fundamental shifts in tactics. Everybody follows the same rules for Google, which is why the single most important AdWords activity is the one no one is talking about - constant R&D and experimentation.

Pricing of SEO and SEA

We offer various options for Search Engine Optimization and Online Advertisement.

Please select one of the options below or contact us directly for more information.

Technical optimization
One time optimization of your current website to increase the speed, make it mobile optimized and ready for google.
€250,00
Media resize and optimization
Technical implementation of META tags, titles and descriptions
Minification of HTML, CSS, and JavaScript
Server security check
Sitemap.xml and Robots.txt creation and maintenance
Registration in Google Console
Setting up Analytics
Basic SEO
This is the basic monthly package for SEO maintenance. It will include monitoring of the items on technical optimization, and monthly activities to gradually improve your Google rating.
from €350,00(monthly)
Analysis of the website, topics and competitors
Formation of the primary core of search queries
Analytics monitoring and reporting
Meta tags, content, linking
Maintenance of the sitemap
Uptime monitoring
Backlinking
Advanced SEO and SEA
Advanced package for SEO and SEA maintenance. This option includes all items from the basic package, plus additional powerful tools to show you results faster.
from €550,00(monthly)
Competition and keyword monitoring
SEA. Search Engine Advertising
Ads Campaigns
Social Media Presence
Budget planning
Monthly Audits
Online success?

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We love to look at how you can achieve (even more) online success, and how we can help you realise this.