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Content and Photos: Why Are they so Important?

Content and Photos: Why Are they so Important?

Content and photos help you realize your website goals and communicate the vision of your organization. In addition, they can also aid the Google ranking (SEO) of your website, and therefore it is always best to let a copywriter write the texts for your website. These people help to create unique texts, which will help to index your website in search engines. With attractive texts and a high search engine ranking, your sales will eventually go up.

Content and Photos: Why Are they so Important?

When it comes to photos for your website, we advise 2 ways:

  • Hire a professional photographer in order to have professional photos of your own products / offices / workspaces, etc.

  • Buy licensed photos on stock-markets, such as depositphotos.com or shutterstock.com

We strongly advice you not to use photos made with your phone or a simple camera, because their lack of quality can damage the overall look of the design concept of your website.

Content optimization

Content optimization

Content optimization is an important aspect of the SEO (Search Engine Optimization) of your website. It is the longest lasting aspect, for in order to keep your website relevant, you have to keep adding new optimized content to your website. Google always checks the speed and other technical aspects of your website, but for Google - and for your visitors of course - it is also important to find interesting and relevant content on your website. Content includes text and titles, but also images and other media files, which should all have a certain description, frequency of keywords, size, etc. in order to be optimized for Google.

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Content optimization