Written by Merlijn Broersma 14 February 2017
Nowadays, over 50% of web users use a mobile device (phone or tablet)

When talking about adapting a business to new technologies – we do not talk only about income and profit, but also about supporting the brand name and keeping it thriving. Since businesses that are surpassed by the technology will become less interesting to clients, most businesses have to represent evolution and progress in order to thrive. Although being present online was more than enough about ten years ago, nowadays a company’s online presence must cover multiple fields. Being mobile optimized is now paramount, and so is being present on social media, but also the provision of high-quality content and having a competitive design are becoming increasingly important.

The trend of migrating to more compact devices cannot be negated anymore

Over the last years, Google search results have increasingly come from mobile-device sources, instead of desktop device sources. This means that more people use the websites in their mobile versions than in their desktop versions. This imperative change in internet behavior should alert business owners who are still lacking a mobile friendly website for their business. Mobile devices have become so accessible that even children started to use them on a daily basis. Thus, mobile friendly websites have become a must for every business, no matter of the business' size or industry.

Are the websites developed by Rocket Minds optimized for mobile use?

YES! Having a mobile-friendly website is critically important and this is the main reason why we do not offer mobile optimization as an extra service, but include it in the main service that we provide. In this, we consider mobile optimization as essential for every website, no matter how big it is. Other than user friendliness, mobile optimization is since 2015 also considered in Google’s indexation procedure. Consequently, mobile-friendly websites are ranked above non-optimized websites in the search result hierarchy.

The Importance of Mobile Optimization | Rocket Minds
Mobile optimization for everyone

So, regardless of the size or complexity of your website, the increasing use of mobile devices and Google's new indexing procedure of 2015 makes mobile optimization of huge importance for every website owner!

Google created a web-tool that automatically checks if your website will be indexed as mobile friendly or not. If you want to check your website, click here.

Do you want a mobile optimized website without completely renewing it?

If your website is not yet optimized, then it will receive lower positions in the search engine results. It is not necessary to develop a completely new website (if you do not want to) in order to solve this. At Rocket Minds, we can help you to optimize your current website for mobile devices in order to ensure that your design and content is presented nicely on all types of screens. If you have questions about mobile optimization or if you want to discuss optimizing your website for mobile use, click here to contact us for a free introduction meeting.

About Mobile Optimization and Why it Is Important