These days, a corporate website is the best way to make your company stand out on the internet.
A corporate website is complex and serves as the official digital representation of a company. It shows the business’ purpose and provides comprehensive information about the company to both its customers/clients and its partners/suppliers. This information includes the company’s scope and activities, and the products and/or services that are being offered. Furthermore, a product catalogue and additional services together with a forum, voting polls, and mailings are often integrated in corporate websites as well.
A corporate website can be an effective tool to tackle problems such as finding new partners and customers, or to expand the company to new markets. Therefore, it is not surprising that ambitious companies worldwide make use of a corporate website. After all, it's such a potent recipe.
The corporate website, in contrast to the landing page, includes various interactions with its users. Among these interactions are: issuing online cost calculations, selling products and services, conducting marketing research and promotions, sending news to visitors, collecting customer feedback, arranging voting polls, receiving applications to job vacancies, and any other customer interaction that a company is interested in.
Since the corporate website also serves as an important image tool, its design always receives the utmost attention. The design has to correspond to the style of the company in order to ensure easy recognition and trust of potential customers, partners, and press.
In our age of digital communication, having a corporate website is mandatory for any serious company. After all, a corporate website will help achieving multiple goals at the same time, namely:
- Searching for new customers, partners, and stakeholders
- Searching for new employees
- Consolidating the corporate image
- Providing easy and fast communication with clients, partners, and stakeholders
- Serving as a rich content and management platform
The content of a corporate website depends on the goals and tasks that a company seeks to accomplish. In the creation of a corporate website, it is important to take the features, advantages, and specializations of the company into account. Therefore, it is important to let your corporate website be developed by professional specialists.
A corporate website can also serve as an advertising platform. The benefit of a corporate website – compared to other types of advertising – is that it immediately informs the target group about the company’s products and services. In effect, the corporate website provides a high efficiency, low cost, form of advertising.
These days, app stores constitute the main market to publish new digital products. Almost everyone owns a smartphone nowadays and these are generally used more often than computers. This is the main reason why you should consider facilitating mobile access for your current and new customers and/or clients to your organization
Due to the fast progress in technology - a mobile application can be coded in multiple ways now. The most commonly used codes are the native programming languages of the operating systems: Swift or C for iOS, and Java for Android. When building an app in one of those native languages - a native application - you can easily make use of multiple native functionalities of those devices. However, the downside of a native applications are the costs, because in order to cater to both the iOS and the Android market, a separate application must be built for each operating system.
The best way to prevent these extra costs is to develop a “web-based” or “hybrid” application instead. With new extensive web technologies such as React Native or Ionic framework, applications can be built for multiple operating systems with just one codebase.
Creation of a corporate website: How do we at Rocket Minds go about this?
When it comes to creation a corporate website, we do not just do the development, but we also dive into the client’s business. In this, we study the history of the business, the strategy, and the goals in order to get a comprehensive understanding of the company. We believe that this is the best way to create a product that meets our quality standards and will truly generate profit for the company. In order to do this properly, we carry out a marketing analysis at the initial stage the project. This analysis includes:
- Defining the target group (gender, age, social status, location)
- A description of the behavioral factors of the target group, including their actions desires, and preferred (social) media
- Research of the company strategy, goals and tactics
- Study of the competitors and identification of the company’s strengths
The steps for creating a corporate website are as follows:
Do you have a question or do you want to order a quote for your own Corporate Website? Contact us via:
Rotterdamsedijk 417A, 3112AP, Schiedam
+31 (0)6 156 447 86
ma-vr: 09:00 uur tot 17:00 uur