Colour swatches are one of the main elements that will form the brand of your company. The colour swatch used on your website should perfectly and comprehensively represent your company.
Choosing the right colour
The colour swatch of your choosing will define the attractiveness of your brand and/or website on a subconscious level. Each colour has a certain psychological effect that makes your customers interpret your presence, products, or services in a particular manner. It is important that this effect aligns with the goal that you want your website to fulfil.
Keep in mind that consumers always choose their products and services based on a combination of emotional and more pragmatic judgements.