Color swatches are one of the main elements that will form the brand of your company. The color swatch used on your website should represent your company in a perfect and comprehensive manner.
Choosing the right color
The color swatch of your choosing will determine the attractiveness of your brand and/or website on a subconscious level. Each color has a certain psychological effect, and will make your customers interpret your presence, products, or services in a particular manner. It is important that this effect aligns with the goal that you want your website to fulfil.
Keep in mind that consumers always choose their products and services based on a combination of emotional and more rational / pragmatic judgements.