About Google Analytics
Definition: Google Analytics is a free online program from Google that makes it possible to measure statistics. These statistics will give insight into the behavior of the visitors to your website or intranet.
You can use several Analytics platforms, but the most common one is Google Analytics. This platform allows you to measure your sales and conversions. In addition, it will provide you up-to-date information about the users that visited your website, the source they came from, the pages they opened, and how much time they spent on each one of them.
Why do I need this information?
With this information you can analyze your web users’ behavior, and based on this analysis, understand what content on your website is more attractive to the user. By adapting your content according to these findings, your future users will be more likely to return more often to your website, or spend more time on it. This will eventually lead to an increase in your sales and thus additional income. One powerful feature that Google Analytics offers is the syncing of your Analytics profile with your Google AdWords account to receive more feedback on the advertisements that you are posting to Google.
Most of the visitors are using a mobile device, is this normal?
Yes, nowadays this is completely normal. More than 50% of visitors are using their mobile device more often than their laptop or PC to navigate through the internet
You should, however, check if your website is mobile friendly enough. If not, make sure to optimize it as soon as possible, because Google counts this into its indexation formula.
Google Analytics reporting.
The Google Analytics dashboard offers the possibility to receive complex and personalized reports of the information that you need.
You can indicate the topics of analysis that you're interested in. Subsequently, Google Analytics will generate a report for you that contains only the information about those specific topics.
Do you want to see who is surfing on your website right now? Real-time data offers you this opportunity right away. You can see your current visitors’ page views, locations, time spent on your website, active pages, source, and so on.