Conversion oriented design and optimization

Conversion optimization is geared toward turning your website visitors into customers or clients. What happens when a visitor arrives on your website, via a Google search for example? This is the playing field of conversion optimization specialists. The goal, of course, is that your visitors actually order your products or services once they have arrived on your website. Rocket Minds can help you both in attracting visitors via search engines such as Google (SEO) and with converting these visitors into paying customers or clients.

Conversion oriented design

Rocket Minds can support you in this entire process. When your website is designed well, your visitors will be invited to act, and hence be stimulated to make its purchases way faster. We can do the research in this area and help to develop a conversion optimized web design.

Convincing the visitor

Which design methods lead to conversion optimization? The most effective instruments are landing pages, for these can easily be setup optimally without influencing the design of the main website. Visitors have to be convinced and be able to handle immediately via a Call To Action (CTA) by making purchases, requesting quotations, signing up for newsletters, etc.. Furthermore, the page must look trustworthy, be accessible, and exude clarity. All these elements together form one whole, namely the conversion optimization of your website.

Content optimalisatie

Content optimization is an important aspect of the SEO (Search Engine Optimization) of your website. It is the longest lasting aspect, for in order to keep your website relevant, you have to keep adding new optimized content to your website. Google always checks the speed and other technical aspects of your website, but for Google - and for your visitors of course - it is also important to find interesting and relevant content on your website. Content includes text and titles, but also images and other media files, which should all have a certain description, frequency of keywords, size, etc. in order to be optimized for Google.

Google tools

Google offers a lot of tools to help you analyze and improve your current situation. Google Analytics and Google Tag Manager allow you to track the activity of your visitors and see how they perform during your marketing campaigns. We also advise innovative tools such as HotJar, which allows you to see how visitors navigate your website.

In addition, you can create and submit your sitemap and robots.txt files with Google Search Console. This helps Google to index your website’s pages faster. Hence, for the best results, you should always keep these integrations up to date.

Finally, listing your website in Google Business and Google Maps is a simple but effective way to improve your website’s findability. Your website’s Google registration increases its credibility and provides visitors extra information, such as your area of expertise, opening times and reviews.

Technical search engine optimization

Technical optimization is often a neglected element within SEO. Yet, just like any other element, it aids the Google indexing, and thus visibility, of your website.

Google AdWords Campaigns

By advertising with Google Ads, you can draw attention to your online platform in Google. Based on your objectives, we use SEA (Search Engine Analysis) in order to find out which marketing campaigns will yield you the best results.

Of course, everyone can make a Google AdWords campaign by himself as well. The idea behind outsourcing it, however, is that the campaign becomes optimized by allowing a professional to manage it. In the end, this will bring your Cost per Click (CPC) down while your sales go up, leaving you with more time and net profit in the end than when you would manage your own campaign.

Adwords = Strategy = Experimentation. The biggest AdWords profits come through fundamental shifts in tactics. Everybody follows the same rules for Google, which is why the single most important AdWords activity is the one no one is talking about - constant R&D and experimentation.

Pricing of SEO and SEA

We offer various options for Search Engine Optimization and Online Advertisement.

Please select one of the options below or contact us directly for more information.

Technical optimization

One time optimization of your current website to increase the speed, make it mobile optimized and ready for google.

€250,⁰⁰

Media resize and optimization

Technical implementation of META tags, titles and descriptions

Minification of HTML, CSS, and JavaScript

Server security check

Sitemap.xml and Robots.txt creation and maintenance

Registration in Google Console

Setting up Analytics

Basic SEO

This is the basic monthly package for SEO maintenance. It will include monitoring of the items on technical optimization, and monthly activities to gradually improve your Google rating.

from €350,⁰⁰^(monthly)

Analysis of the website, topics and competitors

Formation of the primary core of search queries

Analytics monitoring and reporting

Meta tags, content, linking

Maintenance of the sitemap

Uptime monitoring

Backlinking

Advanced SEO and SEA

Advanced package for SEO and SEA maintenance. This option includes all items from the basic package, plus additional powerful tools to show you results faster.

from €550,⁰⁰^(monthly)

Competition and keyword monitoring

SEA. Search Engine Advertising

Ads Campaigns

Social Media Presence

Budget planning

Monthly Audits

Corporative or E-commerce

Online success?

We are curious to hear your story! What does your organization do, and what is your mission?

We love to look at how you can achieve (even more) online success, and how we can help you realise this.

info@rminds.nl