Conversion Oriented Design and Optimization
Conversion oriented design
Rocket Minds can support you in this entire process. When your website is designed well, your visitors will be invited to act, and hence be stimulated to make their purchases. We can do the research in this area and help to develop a conversion optimized web design.
Converting your visitors
Which design methods lead to conversion optimization? The most effective instruments are landing pages, for these can be optimally designed without influencing the design of the main website. In addition, your web pages have to contain Call To Actions (CTAs) that facilitate immediate visitor interactions, such as making purchases, requesting a quotation, or signing up for your newsletter. Furthermore, the page must look trustworthy, be accessible, and exude clarity. All these elements together form one whole, namely the conversion optimization of your website.
Content optimization
Google tools
Google offers a lot of tools to help you analyze and improve your current situation. Google Analytics and Google Tag Manager allow you to track the activity of your visitors and see how they perform during your marketing campaigns. We also advise innovative tools such as HotJar, which allows you to see how visitors navigate your website.
In addition, you can create and submit your sitemap and robots.txt files with Google Search Console. This helps Google to faster index your website’s pages. Hence, for the best results, you should always keep these integrations up to date.
Finally, listing your website in Google Business and Google Maps are simple but effective ways to improve your website’s findability. Your website’s Google registration increases your credibility and provides visitors with information, such as your area of expertise, opening times and reviews.
Technical SEO (Search Engine Optimization)
Technical optimization is often a neglected element within SEO. Yet, just like any other element, it aids the Google indexing, and thus visibility, of your website.
Google AdWords Campaigns
By advertising with Google Ads, you can draw attention to your online platform in Google. Based on your objectives, we will perfrom a search engine analysis in order to define the marketing campaign that will yield the best results for you.
Of course, everyone can make a Google AdWords campaign by himself as well. The idea behind outsourcing it, however, is that the campaign is optimized by having professionals managing it. In the end, this will bring your Cost per Click (CPC) down while your sales go up, leaving you with more time and net profit in the end than when you would manage your own campaign.
Adwords = Strategy = Experimentation. The biggest AdWords profits come through fundamental shifts in tactics. Everybody follows the same rules for Google, which is why the single most important AdWords activity is the one no one is talking about - constant R&D and experimentation.
We offer various options for Search Engine Optimization and Search Engine Advertising.
Please select one of the options below or contact us directly for more information.
Media resize and optimizationTechnical implementation of META tags, titles and descriptionsMinification of HTML, CSS, and JavaScriptServer security checkSitemap.xml and Robots.txt creation and maintenanceRegistration in Google ConsoleSetting up AnalyticsAnalysis of the website, topics and competitorsFormation of the primary core of search queriesAnalytics monitoring and reportingMeta tags, content, page linkingMaintenance of the sitemapUptime monitoringCompetition and keyword monitoringSearch Engine Advertising (SEA)Google Ads CampaignsSocial Media presence & advertisingBudget planningMonthly AuditsWe are curious to hear your story! What does your organization do, and what is your mission?
We love to look at how you can achieve (even more) online success, and how we can help you realise this.
Digital Blog
Learn from our experience about the best practices for your website or application
Concept
Development
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