Rocket Minds can support you in this entire process. When your website is designed well, your visitors will be invited to act, and hence be stimulated to make its purchases way faster. We can do the research in this area and help to develop a conversion optimized web design.
Which design methods lead to conversion optimization? The most effective instruments are landing pages, for these can easily be setup optimally without influencing the design of the main website. Visitors have to be convinced and be able to handle immediately via a Call To Action (CTA) by making purchases, requesting quotations, signing up for newsletters, etc.. Furthermore, the page must look trustworthy, be accessible, and exude clarity. All these elements together form one whole, namely the conversion optimization of your website.
Google offers a lot of tools to help you analyze and improve your current situation. Google Analytics and Google Tag Manager allow you to track the activity of your visitors and see how they perform during your marketing campaigns. We also advise innovative tools such as HotJar, which allows you to see how visitors navigate your website.
In addition, you can create and submit your sitemap and robots.txt files with Google Search Console. This helps Google to index your website’s pages faster. Hence, for the best results, you should always keep these integrations up to date.
Finally, listing your website in Google Business and Google Maps is a simple but effective way to improve your website’s findability. Your website’s Google registration increases its credibility and provides visitors extra information, such as your area of expertise, opening times and reviews.
Technical optimization is often a neglected element within SEO. Yet, just like any other element, it aids the Google indexing, and thus visibility, of your website.
By advertising with Google Ads, you can draw attention to your online platform in Google. Based on your objectives, we use SEA (Search Engine Analysis) in order to find out which marketing campaigns will yield you the best results.
Of course, everyone can make a Google AdWords campaign by himself as well. The idea behind outsourcing it, however, is that the campaign becomes optimized by allowing a professional to manage it. In the end, this will bring your Cost per Click (CPC) down while your sales go up, leaving you with more time and net profit in the end than when you would manage your own campaign.
Adwords = Strategy = Experimentation. The biggest AdWords profits come through fundamental shifts in tactics. Everybody follows the same rules for Google, which is why the single most important AdWords activity is the one no one is talking about - constant R&D and experimentation.
We offer various options for Search Engine Optimization and Online Advertisement.
Please select one of the options below or contact us directly for more information.
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