1. Send e-mails to improve your customer relationships. This can be used to target current, but also former customers. In effect, you will improve customer loyalty and stimulate customers to make repeat purchases
2. Send an e-mail to attract new customers
3. Use e-mail marketing to attract visitors to your website, which will help you to score better in search engines such as Google
4. Add advertisements to your e-mails in order to stimulate (extra) sales.
While there are certainly advantages to e-mail marketing, there are also disadvantages. There are companies, for example, that send too many unsolicited (spam) e-mails. In addition, there are many organizations that fake their identity in order to scam their readers. This makes it extra difficult to distinguish between spam real online marketing. Even if you don’t violate any laws, you may still be blacklisted if certain e-mail managers feel that you’re sending spam.
Thus, since the margin between spam and e-mail marketing is so small, it is important to always comply by the anti-spam laws, and to only send marketing e-mails if you truly have something (new) to say, if you have something to add to the customer relationship, or if you have actual discounts to promote.
Technical optimization is often a neglected element within SEO. Yet, just like any other element, it aids the Google indexing, and thus visibility, of your website.
By advertising with Google Ads, you can draw attention to your online platform in Google. Based on your objectives, we use SEA (Search Engine Analysis) in order to find out which marketing campaigns will yield you the best results.
Of course, everyone can make a Google AdWords campaign by himself as well. The idea behind outsourcing it, however, is that the campaign becomes optimized by allowing a professional to manage it. In the end, this will bring your Cost per Click (CPC) down while your sales go up, leaving you with more time and net profit in the end than when you would manage your own campaign.
Adwords = Strategy = Experimentation. The biggest AdWords profits come through fundamental shifts in tactics. Everybody follows the same rules for Google, which is why the single most important AdWords activity is the one no one is talking about - constant R&D and experimentation.
We offer various options for Search Engine Optimization and Online Advertisement.
Please select one of the options below or contact us directly for more information.
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