Technical SEO ootimization

Technical optimization is often a neglected element of SEO (Search Engine Optimization). Yet, just as all the other factors, it improves your website’s visibility by helping various search engines to index your website.

How does my website go up in the Google ranking?

How does my website appear higher in the Google search results? That is a question that we often hear. Creating strong external backlinks, also known as “link building,” is one of the elements that helps your website to reach the top positions in Google. But what are the other elements that play a factor in this? Continue reading in order to learn how you can structurally improve your website’s visibility in google.

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Crawlability / indexability

The most important element of the technical optimization of your website is to ensure that search engines such as Google can easily read your website. Google uses robots (bots) that follow a certain algorithm to index your website. These bots have to be able to easily “crawl” through your website in order to determine the significance of each of your webpages.

To help search engine bots crawl through your website, you need a structured sitemap together with a robots.txt file. In this, the structure of your website is of the utmost importance.

Content optimalisatie

Content optimization is an important aspect of the SEO (Search Engine Optimization) of your website. It is the longest lasting aspect, for in order to keep your website relevant, you have to keep adding new optimized content to your website. Google always checks the speed and other technical aspects of your website, but for Google - and for your visitors of course - it is also important to find interesting and relevant content on your website. Content includes text and titles, but also images and other media files, which should all have a certain description, frequency of keywords, size, etc. in order to be optimized for Google.

Website structure

Via your website structure you can implement a hierarchy in the various web pages. By both implementing a clear hierarchy in the URL structure and carefully setting up an internal link building strategy, you can ensure that Google can find both your main pages and the webpages underneath the surface. Internal links can be seen as the water pipes of your website and are hence essential for your Google ranking.

Zoekwoordonderzoek en thema indeling

Allereerst achterhalen onze specialisten welke termen uw business kenmerken en waar de pijnpunten van uw potentiële klanten liggen. De zoekvolumes en concurrentie van deze zoektermen worden in kaart gebracht en deze worden zorgvuldig gestructureerd, voor een logische themaverdeling.

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Google tools

Google offers a lot of tools to help you analyze and improve your current situation. You can use Google Analytics and Google Tag Manager to track the activity of your website visitors and see how this is influenced during your marketing campaigns. In addition, we also advise other innovative software such as HotJar, which allows you to see exactly how your visitors navigate across your web pages.

Subsequently, you can use Google Search Console to create and submit your own sitemap and robots.txt files. This will guide Google across your website, which helps to index your web pages faster. Thus, in order to achieve the best results, you should always keep this integration up to date.

Finally, listing your website in Google Mijn Bedrijf and Google Maps is a simple but effective way to improve your findability in Google. As such your website will exude more credibility, while you automatically share extra information, such as your area of expertise, opening times and reviews.

Conversion-centered designs (CCD)

These days, digital marketing is one of the primary tools of any marketing department. Digital marketers study what web visitors are looking for so their website can be used to target the right personas. In order to do this, the website will be oriented toward these personas, which draws them in via Google and other marketing avenues.

In this orientation, the website’s layout is designed to address these personas and convince them of the brand’s ethos. Subsequently, in order to stimulate them to try the brand products and/or services, the “Add to cart” and “Info” buttons are enlarged or made prominently visible otherwise. These little design tweaks help to convert web visitors into actual customers / clients.

In order to achieve conversions, you should always take an individual approach. Each organization has its own goals, which means that the ways to engage visitors vary from website to website. Methods to stimulate visitor engagement include: offering a free product, offering a free download, asking to call visitors back, collecting visitors’ contact information, and offering a demo or a trial. All this helps to start engaging with potential customers. During this engagement you can accumulate information about what they are interested in, so you can later approach them with this individually.

Call to actions
CTAs (Call to Actions) are instruments that are used to stimulate those visitor engagements. A call to action is an element on the website - a button, a form, or a popup - that offers something to potential customers in order to stimulate them to engage.
Landing paginas
Landing pages perform a role similar to CTAs, but they are more elaborate. Whereas the CTA is one element on a webpage, a landing page is a complete webpage centered on advertising or offering a single product or service. Since landing pages operate separately from the main website, they are often used to individually market certain products or services. This marketing tool works particularly effective in combination with a well-devised Google AdWords campaign, for ads can lead directly to the landing page, which prevents possible distractions from the main website.
Pricing of SEO and SEA

We offer various options for Search Engine Optimization and Online Advertisement.

Please select one of the options below or contact us directly for more information.

Technical optimization
One time optimization of your current website to increase the speed, make it mobile optimized and ready for google.
Media resize and optimization
Technical implementation of META tags, titles and descriptions
Minification of HTML, CSS, and JavaScript
Server security check
Sitemap.xml and Robots.txt creation and maintenance
Registration in Google Console
Setting up Analytics
Basic SEO
This is the basic monthly package for SEO maintenance. It will include monitoring of the items on technical optimization, and monthly activities to gradually improve your Google rating.
from €350,00(monthly)
Analysis of the website, topics and competitors
Formation of the primary core of search queries
Analytics monitoring and reporting
Meta tags, content, linking
Maintenance of the sitemap
Uptime monitoring
Advanced SEO and SEA
Advanced package for SEO and SEA maintenance. This option includes all items from the basic package, plus additional powerful tools to show you results faster.
from €550,00(monthly)
Competition and keyword monitoring
SEA. Search Engine Advertising
Ads Campaigns
Social Media Presence
Budget planning
Monthly Audits
Online success?

We are curious to hear your story! What does your organization do, and what is your mission?

We love to look at how you can achieve (even more) online success, and how we can help you realise this.