How does my website appear higher in the Google search results? That is a question that we often hear. Creating strong external backlinks, also known as “link building,” is one of the elements that helps your website to reach the top positions in Google. But what are the other elements that play a factor in this? Continue reading in order to learn how you can structurally improve your website’s visibility in google.
The most important element of the technical optimization of your website is to ensure that search engines such as Google can easily read your website. Google uses robots (bots) that follow a certain algorithm to index your website. These bots have to be able to easily “crawl” through your website in order to determine the significance of each of your webpages.
To help search engine bots crawl through your website, you need a structured sitemap together with a robots.txt file. In this, the structure of your website is of the utmost importance.
Via your website structure you can implement a hierarchy in the various web pages. By both implementing a clear hierarchy in the URL structure and carefully setting up an internal link building strategy, you can ensure that Google can find both your main pages and the webpages underneath the surface. Internal links can be seen as the water pipes of your website and are hence essential for your Google ranking.
Allereerst achterhalen onze specialisten welke termen uw business kenmerken en waar de pijnpunten van uw potentiële klanten liggen. De zoekvolumes en concurrentie van deze zoektermen worden in kaart gebracht en deze worden zorgvuldig gestructureerd, voor een logische themaverdeling.
Google offers a lot of tools to help you analyze and improve your current situation. You can use Google Analytics and Google Tag Manager to track the activity of your website visitors and see how this is influenced during your marketing campaigns. In addition, we also advise other innovative software such as HotJar, which allows you to see exactly how your visitors navigate across your web pages.
Subsequently, you can use Google Search Console to create and submit your own sitemap and robots.txt files. This will guide Google across your website, which helps to index your web pages faster. Thus, in order to achieve the best results, you should always keep this integration up to date.
Finally, listing your website in Google Mijn Bedrijf and Google Maps is a simple but effective way to improve your findability in Google. As such your website will exude more credibility, while you automatically share extra information, such as your area of expertise, opening times and reviews.
These days, digital marketing is one of the primary tools of any marketing department. Digital marketers study what web visitors are looking for so their website can be used to target the right personas. In order to do this, the website will be oriented toward these personas, which draws them in via Google and other marketing avenues.
In this orientation, the website’s layout is designed to address these personas and convince them of the brand’s ethos. Subsequently, in order to stimulate them to try the brand products and/or services, the “Add to cart” and “Info” buttons are enlarged or made prominently visible otherwise. These little design tweaks help to convert web visitors into actual customers / clients.
In order to achieve conversions, you should always take an individual approach. Each organization has its own goals, which means that the ways to engage visitors vary from website to website. Methods to stimulate visitor engagement include: offering a free product, offering a free download, asking to call visitors back, collecting visitors’ contact information, and offering a demo or a trial. All this helps to start engaging with potential customers. During this engagement you can accumulate information about what they are interested in, so you can later approach them with this individually.
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