Art & Education
Chisinau, the Republic of Moldava
The Academy of Painting “Stati Art” (APSA) is the first private university in the Republic of Moldova that educates specialists and teachers in the fine arts. The Academy began its training of young talented people for the first time in the academic year 2015-2016. The APSA institution is supported by the Academic Foundation for Education and Culture “Voice of Art” in Romania and Foundation “Stati Art” in the Republic of Moldova.
In this endeavour we have been involved in designing and establishing the digital marketing of the Academy. As part of the promotion we worked on designing a suitable logo and the website design. In addition, since the main part of the promotion materials consist of photos and images of the paintings produced by the students, we put a special emphasis of the marketing on the social media presence.
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The design for the academy website required a special approach. First of all, the website had to exude a strict feeling and hence we chose to use colour gamma consisting of black, white, silver, and red. Furthermore, it had to be abstract and unique compared to websites of other art institutions, but it still had to allow for the presentation of much content such as, images, galleries, forms of admission, and a news blog.
www.academiastatiart.com
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